Ballot Measures

SCRB has led successful state and local ballot measure campaigns across the West Coast. SCRB Ballot measures collage

  • No on 6 (2018)

    The No on Proposition 6 campaign was launched to beat back an initiative that aimed to repeal California's gas tax, overcoming a significant initial polling deficit to claim a decisive victory in 2018. View Case Study

  • No on DHLM (2016)

    Defeating this collection of initiatives that attempted to strip power from the Mayor required a creative advertising approach to help voters separate these measures from the crowded alphabet soup of initiatives on the ballot. View ad

  • No on 53 (2016)

    The campaign overcame a substantial early deficit with a focused TV advertising effort that regionalized the message, emphasizing the initiative’s negative safety impact and harm to local control. View Case Study

  • Yes on 63 (2016)

    This historic initiative won 63% of the vote with a hard-hitting spot highlighting the need for gun safety legislation in the wake of mass shootings and a provocative digital campaign targeting the NRA and Donald Trump. View Case Study

  • Yes on V & HH (2016)

    The soda tax campaign withstood big soda’s unprecedented spending barrage with an aggressive and creative earned media effort along with a dozen flights of mail highlighting the kids who would benefit from the initiatives and the malpractice of big soda industry. View Case Study

  • Yes on 1 & 2 (2014)

    SCRB ran the overwhelmingly successful campaigns for Governor Brown's Water Bond and Rainy Day Fund under the common theme of "Save Water. Save Money. Save for the Future." View Case Study

  • Yes on 47 (2014)

    For the second consecutive election cycle, SCRB ran a landmark criminal justice initiative that won a landslide victory, again defying conventional wisdom about sentencing reform by utilizing law enforcement and crime victims as the primary messengers. View Case Study

  • Yes on C (2014)

    The San Francisco Children's Fund won nearly 75% support with SCRB-produced ads featuring SF Mayor Lee and some very cute co-stars. View ad

  • Yes on F (2014)

    In San Francisco, waterfront development projects necessitating voter approval for increasing heights is considered a non-starter by many pundits, but a campaign highlighting the diverse consensus of support for the project at Pier 70 won with 73% support. View ad

  • Yes on J (2014)

    SCRB produced the ads featuring Mayor Ed Lee promoting his initiative to increase San Francisco's minimum wage to $15 per hour by 2018. The measure passed with over 77%. View ad

  • Yes on 30 (2012)

    SCRB handled the overall strategy, produced the ads, and managed the communications for Governor Brown's campaign to fund schools. Prop 30 won a solid double-digit victory, overcoming widespread doubts and historic trends against statewide tax measures. View Case Study

  • Yes on 36 (2012)

    SCRB served as the general consultant for Prop 36, handling the communications and producing TV ads featuring law enforcement leaders. Prop 36's passage overturned conventional wisdom about reforming crime laws by winning 69% of the vote to change California's infamous three strikes law. View ad

  • Yes on E (2012)

    SCRB served as the general consultant and produced the television ads for San Francisco's Prop E to reform the City's business taxes. A top priority for the Mayor, the Initiative overcame challenging ballot language and passed overwhelmingly with more than 70% of the vote. View ad

  • No on F (2012)

    SCRB served as the general consultant and produced the TV to defeat San Francisco's Prop F and save Hetch Hetchy, with over 77% of voters rejecting the Measure. View ad

  • No on 23 (2010)

    SCRB's Pollie-award winning "Beat Texas" ad seized on the timing and matchups of the 2010 World Series to promote the "No on 23" message. (The California side prevailed in both baseball and ballots.) View ad

  • No on 17 (2010)

    SCRB produced a hard-hitting television and radio campaign that defeated over $16 million in insurance industry spending with a budget of just $1.5 million. View ad